10.22× ROAS lift in under 30 days
A focused 30-day turnaround for an underperforming Shopping account.
Overview
This is a Google Ads · Shopping case study for a dtc ecommerce client, run by Muhammad Naveed over 30 days. The headline result was 10.22× roas improvement. A focused 30-day Shopping account turnaround that lifted ROAS 10.22x. See the exact strategy used.
The brand had 30 days before its next board review. ROAS was acceptable but conversion rate was dragging and value per click was flat. They needed a visible turnaround inside one billing cycle.
The numbers, side by side.
Day 1 vs Day 30 — same account, sprint-mode optimisation.
Challenge
The brand had 30 days before its next board review. ROAS was acceptable but conversion rate was dragging and value per click was flat. They needed a visible turnaround inside one billing cycle.
Strategy
- —Kill the bottom 20% of SKUs eating budget without converting
- —Re-route spend to high-velocity products and seasonal winners
- —Tighten audience signals and exclude low-intent placements
- —Sprint on landing page CRO for the top three products
Execution
- —Daily bid + budget reviews for the first 14 days
- —Live creative tests rotating every 72 hours
- —New product feed pushed mid-sprint
- —Daily Loom updates to the founder
The story
“30 days is enough — if you stop being polite with the data. We cut what was bleeding, doubled down on what was working, and pushed conversion rate from 3.27% to 4.56%. Cost moved $5.26K → $6.18K. Purchases more than doubled. The value-per-cost ratio jumped from 3.61 to 7.30 — that's the 10.22× lift the team presented to the board.”
Key takeaways
Stop optimising what shouldn't exist — cut it
CRO + media work in the same sprint, not separately
Daily cadence wins 30-day turnarounds