1,297% ROAS on a Nordic Google Ads account
Pushing actual ROAS past 12× while keeping cost under kr 4.04K for the month.
Overview
This is a Google Ads · Search + Shopping case study for a ecommerce (nordics) client, run by Muhammad Naveed over 30 days. The headline result was 1,297% actual roas. Pushing actual ROAS past 12x on a Nordic Google Ads account while keeping monthly cost under kr 4.04K.
A small-budget Nordic account needing to prove Google Ads could outperform Meta in the same window. Budget was capped — efficiency was the only lever.
The numbers, side by side.
Google Ads overview — last 30 days.
Challenge
A small-budget Nordic account needing to prove Google Ads could outperform Meta in the same window. Budget was capped — efficiency was the only lever.
Strategy
- —100% optimisation score as a baseline, not a goal
- —Lean into Shopping for high-intent demand
- —Negative keyword grooming twice weekly
- —Tight ad-schedule windows around peak conversion hours
Execution
- —Rebuilt campaign structure around 3 priority SKUs
- —Applied every actionable recommendation
- —Layered remarketing for cart abandoners
- —Weekly reporting tied to revenue, not clicks
The story
“Small budgets force discipline. On kr 4.04K of spend this account drove 52.5K in purchases and 1,297% actual ROAS — every krone returned nearly 13×. The optimisation score sat at 100% and stayed there, because the structure was clean enough to deserve it.”
Key takeaways
Optimisation score is a hygiene metric, not a vanity one
Small budgets reward structure most
Shopping outperforms Search at the bottom of the funnel