49.64% conversion rate from an 8% cart discount
A surgical cart-recovery offer that converted nearly half of triggered sessions.
Overview
This is a On-site · Cart recovery case study for a ecommerce client, run by Muhammad Naveed over 1 week. The headline result was 49.64% conversion rate. A surgical 8% cart-recovery discount that converted nearly half of all triggered on-site sessions.
Cart abandonment was the biggest leak on the site. The brand had tried generic exit-intent popups with mid-single-digit conversion rates.
The numbers, side by side.
Campaign analytics — conversion rate by device.
Challenge
Cart abandonment was the biggest leak on the site. The brand had tried generic exit-intent popups with mid-single-digit conversion rates.
Strategy
- —Trigger on intent, not on time
- —Offer a meaningful 8% cart-level discount instead of a token coupon
- —Device-aware copy and CTA placement
- —Track CVR per device, not just blended
Execution
- —Built a single high-intent rule firing on cart pages only
- —Tested mobile-first creative with one-tap apply
- —Daily review of device-level CVR for 7 days
- —Killed underperforming variants after 48h
The story
“An 8% discount sounds small until you see what it does at the right moment. Triggered only on real cart-abandon intent, the campaign converted 49.64% of sessions overall — and 75% on tablets. 69 conversions in a single week, with no extra ad spend. Sometimes the highest-ROI lever isn't media — it's the offer.”
Key takeaways
Offer beats copy beats placement
Tablets convert higher than mobile — segment them
On-site CRO compounds with paid media