From $4.34M to 768% ROAS at scale
Restructuring a multi-million dollar Google Ads account around profitable demand.
Overview
This is a Google Ads · Search + Shopping case study for a enterprise ecommerce client, run by Muhammad Naveed over 8 months. The headline result was 768% peak roas. How a $4.34M enterprise Google Ads account was restructured around profitable demand to hit 768% peak ROAS. Full strategy breakdown.
The account was spending $4.34M and returning a 433% ROAS — healthy on paper, but spend was bloated across overlapping campaigns and the brand was leaving margin on the table. The mandate: protect the volume, lift the ROAS, prove efficiency at scale.
The numbers, side by side.
Before vs after restructure — cost down 78%, ROAS nearly 2×.
Challenge
The account was spending $4.34M and returning a 433% ROAS — healthy on paper, but spend was bloated across overlapping campaigns and the brand was leaving margin on the table. The mandate: protect the volume, lift the ROAS, prove efficiency at scale.
Strategy
- —Audit every campaign by margin contribution, not just revenue
- —Collapse overlapping Performance Max and Standard Shopping into a single demand-stack
- —Re-bucket products by margin tier and feed signals back into bidding
- —Tighten audience exclusions to stop cannibalising organic
Execution
- —Rebuilt account structure around 4 priority product clusters
- —Introduced value-based bidding with first-party CRM signals
- —Launched creative refresh aligned to top search themes
- —Set up weekly P&L-style reporting for the leadership team
The story
“When I inherited this account, it looked successful — until you opened the spend. We weren't growing, we were just buying the same customer twice. Over eight months I rebuilt the structure around profitability, not volume. The result: spend came down to $957K while ROAS climbed to 768.11% — proving that disciplined media plus the right creative beats raw budget every time.”
Key takeaways
Profit-first audits beat revenue-first reporting
Cutting spend 78% can grow ROAS when structure is the bottleneck
Feed quality + value bidding compounds month over month