2.89× revenue in 5 months for a UK DTC brand
Doubling ROAS while nearly tripling sales volume — without breaking the unit economics.
Overview
This is a Google Ads · Search + Shopping case study for a dtc ecommerce (uk) client, run by Muhammad Naveed over 5 months. The headline result was 2.89× revenue lift. Doubling ROAS while nearly tripling sales volume for a UK DTC brand — without breaking unit economics. Google Ads case study.
A profitable but plateaued account — £9.58K spend returning £18.9K in revenue at a 196% ROAS. The brand wanted to scale, but every previous attempt at increasing budget had collapsed efficiency.
The numbers, side by side.
Side-by-side: month 1 vs month 5 metric blocks.
Challenge
A profitable but plateaued account — £9.58K spend returning £18.9K in revenue at a 196% ROAS. The brand wanted to scale, but every previous attempt at increasing budget had collapsed efficiency.
Strategy
- —Diagnose where spend was wasted vs where demand was genuinely capped
- —Restructure Shopping around best-sellers and margin heroes
- —Layer high-intent search alongside discovery to compound
- —Conversion-rate sprints on the top 5 product pages
Execution
- —Migrated to value-based Smart Bidding using profit signals
- —Built a separate brand-defence campaign
- —Refreshed Shopping titles + imagery for top 20 SKUs
- —Weekly review cadence with the founder
The story
“When growth stalls, marketers reach for more budget. I reached for more structure. Over five months, spend only moved from £9.58K to £13.1K — a 37% increase. But sales went from 151 to 443.85, revenue tripled to £54.8K, and ROAS more than doubled to 419.81%. Same brand, same products, same channel — completely different system underneath.”
Key takeaways
Structure scales further than budget
Smart Bidding rewards clean data
Brand defence pays for itself in the first month