56.8K clicks at €0.59 CPC — efficiency at scale
Volume-led campaign with tight CPC discipline across a multi-market EU account.
Overview
This is a Google Ads · Multi-market case study for a travel / lifestyle (eu) client, run by Muhammad Naveed over ongoing. The headline result was €0.59 average cpc. A volume-led, multi-market EU Google Ads campaign with tight CPC discipline — 56.8K clicks at €0.59 average CPC.
Multi-country campaigns where auction prices vary wildly. The brief: maintain volume without letting CPCs creep — and keep value/cost above 9×.
The numbers, side by side.
Multi-market click volume with CPC held below €0.60.
Challenge
Multi-country campaigns where auction prices vary wildly. The brief: maintain volume without letting CPCs creep — and keep value/cost above 9×.
Strategy
- —Geo-segmented budgets reflecting local CPC reality
- —Negative keyword libraries shared across markets
- —Creative variants per language, not translated copies
- —Bid strategy review every 14 days
Execution
- —Restructured by country + intent group
- —Continuous SQR mining for negatives
- —Lightweight Looker dashboard for daily visibility
- —Quarterly creative refreshes
The story
“Hitting 56.8K clicks at €0.59 sounds easy until you try doing it across multiple countries. CPCs vary 3× from one market to another. The win here was discipline — segmenting properly, sharing negatives across markets, and refusing to translate creative when localising it would convert better. The value-per-cost ratio of 9.54 is what kept the budget approved every quarter.”
Key takeaways
Localise — don't translate
Shared negatives compound efficiency
Discipline beats clever bid hacks at scale