8.30% CTR across a 4-brand Facebook portfolio
Running a coordinated Facebook Ads program for four local-services brands from one dashboard.
Overview
This is a Meta Ads · Lead gen case study for a local services client, run by Muhammad Naveed over 30 days. The headline result was 8.30% ads ctr. Running a coordinated Facebook Ads program across 4 local-services brands from one dashboard — 8.30% average CTR.
Four local-service brands (Dental, Auto Body, Law, Default) needed coordinated Meta campaigns with shared learnings — but isolated budgets and reporting.
The numbers, side by side.
Portfolio Facebook Ads dashboard.
Challenge
Four local-service brands (Dental, Auto Body, Law, Default) needed coordinated Meta campaigns with shared learnings — but isolated budgets and reporting.
Strategy
- —One creative framework, four brand skins
- —Per-brand budget guardrails
- —Shared negative audience exclusions across the portfolio
- —Weekly cross-brand performance review
Execution
- —Centralised reporting dashboard for the portfolio
- —Acme Dental led with 222 clicks, Auto Body 219, Law 214
- —459 website conversions on $1,330 total spend
- —8.30% Ads CTR — well above local-services benchmark
The story
“Four brands, one dashboard, $1,330 in spend. By treating the portfolio as a single learning system — same creative framework, shared exclusions, weekly readouts — every brand benefited from the others. 459 conversions and an 8.30% CTR is what coordination looks like.”
Key takeaways
Portfolios learn faster than single accounts
Shared exclusions reduce wasted impressions
Local services reward creative consistency