10.26× peak ROAS across a 9-campaign Meta stack
A 3-month Q1 push that returned £357K on £69K of spend across the top campaigns.
Overview
This is a Meta Ads · Conversions case study for a dtc ecommerce (uk) client, run by Muhammad Naveed over q1 (jan–mar). The headline result was 10.26× peak roas. A 3-month Q1 Meta Ads push that returned £357K on £69K spend across a 9-campaign stack.
Allocate Q1 budget across 9 active Meta campaigns where ROAS ranged from 3.94× to 10.26×. Goal: protect the winners, prune the laggards, scale the middle.
The numbers, side by side.
Q1 Meta campaigns sorted by spend — ROAS in the right column.
Challenge
Allocate Q1 budget across 9 active Meta campaigns where ROAS ranged from 3.94× to 10.26×. Goal: protect the winners, prune the laggards, scale the middle.
Strategy
- —Rank every campaign by ROAS × volume potential
- —Reallocate budget weekly from low-ROAS to high-ROAS
- —Test new creative on top two campaigns only
- —Protect the 10.26× campaign — don't over-scale it
Execution
- —Top campaign: £29.5K spend → £127K revenue at 4.30×
- —Best ROAS: £356 spend → £3.66K revenue at 10.26×
- —Total: £69.8K → £357K across the stack
- —20,484 website purchases driven
The story
“9 campaigns, 9 different ROAS profiles, one budget. The winners weren't always the biggest — the £356 campaign returned 10.26× while the £29.5K flagship sat at 4.30×. The art is knowing when to scale and when to leave a high-ROAS campaign alone. Q1 closed at £357K of revenue from £69.8K of spend.”
Key takeaways
Small campaigns can hide your best ROAS
Reallocate weekly, not monthly
Don't over-scale a 10× campaign — protect it